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| From the Dark Detour website |
Horror has always seemed to be a pathfinder genre for transmedia. Horror lives or dies by its power to keep an audience guessing, and dancing between platforms is a great way to maintain an air of mystery. With the advent of social media and our evolution towards constant connectivity, it's even easier for scary stories to invade your life.
If you're into horror and want a taste of transmedia, join Dark Detour. It's a week-long multi-platform horror story that hooks you into the story of drifter musician Talbot Griffin as he makes his journey from New York to California, keeping tabs and feeding updates to his growing fanbase online. The creators invite participants to follow the hero on Facebook, Twitter, and/or Swarm, where the story will play out in real-time until the presumable Halloween climax.
That's pretty much all I'll say because, well, that's all we know. There are more questions than answers at this point—not least of which is, how will the audience play its part? The site hints that this could be a bit pervasive in that you might get some creepy updates beamed straight to your phone. Ah, connectivity.
We don't know much about our hero, yet. He only just begun documenting his travels online today. So, if you're interested in following Talbot and experiencing a unique horror story over the next week, head to the Dark Detour website and join ASAP.
There's not much to catch up on. It's only just getting started.
There's not much to catch up on. It's only just getting started.


